Propel Your MICE Business Impact and Revenue in Africa

With authentic insights, experiences and relationships.

Meet. Connect. Engage

MICE Connect Africa are intimate family-sized B2B forums where Smart MICE professionals meet to build real relationships that shape minds and businesses. They understand clearly, that it is through emotions, friendship and shared experiences that business opportunities are created.

A few times a year, they meet at exciting new destinations across Africa to explore, learn and forge the bonds that nurture business growth.

What they take away…

This is an overline

Over six months worth of lead hunting

New domestic and international deals

Newly forged and refreshed relationships

Industry insights and best practices

Life long memories and experiences

Take the first step.

Why Smart Professionals Attend MICE CONNECT AFRICA…


The success of each forum is built on the quality of delegates and matched meetings made. MCA focuses on bringing together curious and like-minded professionals seeking new connections with the appropriate budget. Our delegates enjoy a full diary of 20 pre-scheduled meetings all matched on request and our preference-based systems.


Industry knowledge exchange and discussion form a part of our networking programme where delegates are able to learn from experts and interact with peers. Round table and small group formats enable relationship development and knowledge sharing alongside our keynotes, panels and workshops.


Delegates get the first-hand experience of the local host destination through lunches, dinners and outdoor activities. Not only are we able to showcase the very best of a destination, but we also create an environment in which our community are more inspired to connect and share.

Take the first step.

“A huge well done Obinna on the MICE connect Africa! Met some German, Philippines, Spanish and African Colleagues! One of the BEST networking opportunities this year! #futureafricameetings#MICE#Eventprofs “

L. Khumalo

CEO, Niche Partners

“What a fantastic opportunity to extend my network to the African continent today! Great supplier spotlights and inspiring conversations at #miceconnectafrica.”

C. Plantera

Project Manager, MCI Group